It is often difficult to identify which cable goes into which socket because long cables tend to get tangled up. The “aotu” cable is designed to be concave-convex, with its rubber neck and snap joint allowing the cable to be neatly folded. An easy-to-use and practical solution to prevent cables from getting tangled up.
The tangle of cables is a permanent annoyance in many homes and offices. Any solution pertaining to this problem should be highly anticipated and appreciated. Convex-concave tackles the challenge by modifying the troublemaker itself. It shapes the cable in a way that makes it collapsible without hassle. It's not about wireless transmission of electricity, but is an impressively simple solution for a lamentable situation that is overdue for improvement. Why didn't anybody invent it earlier?
We are grateful to have been awarded with the iF STUDENT DESIGN AWARD 2015, which will encourage us to focus even more on product design. We will design more good products in the future, thank you very much.