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The Visual Retailer is a business performance tool to support decision-making in a retail environment. This demonstrator combines multiple streams of data, collected in the Philips “Pop-up Store” on Amsterdam’s Schiphol Airport like lighting settings, sales, trajectories and flight schedules and visualizes this data to create meaningful insights. Visualization techniques show the data in a familiar way as its mapped on the store layout, allowing the end user to obtain insights in the performance of one or multiple stores.