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Wuhai city, where located in the Inner Mongolia of PRC surrounded by desert which is superior viny region, has a number of excellent wine enterprises. During the years of effort there comes up many well-known wine brands. However, with a market research, the packaging of their products is very similar to other brands without creation and innovation. In this case our aim of design is based on the regional specialisation and utilizing sand as wine exterior packaging material. Hence we are going to reveal the distinction of desert in order to achieve brand value and enhance brand influence.