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“NI HAO, KITTY” is the eighth issue of PICNIC, the magazine by TRADEMARK PUBLISHING. In the year 2014 “Hello Kitty” celebrates her 40th birthday. “NI HAO, KITTY” is a photo- and typographic journey around her world. The unusual pictures will make the hearts of Kitty's fans leap for joy. From a bouquet of flowers in Tokyo to barely perceptible pajamas in Shanghai, from a Hello Kitty café in Seoul to a hot-water bottle in Milan. Kitty is ubiquitous. She has taken over our world.