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Lifestyle TV Brochure / Brochure

Lifestyle TV Brochure
Lifestyle TV Brochure

Discipline: Communication

Discipline: Communication

Our brochure proposed a life style made possible by our premium TVs, which could go well with our living environment. Existing IMC materials usually focus on TVs, but we created quite a different brochure by using images, where TVs are beautifully integrated into spaces, special papers and a distinctive paper binding method to give customers a furniture brochure-like feeling. Also, we have displayed our products in some of the most well-known premium furniture shops to show that TVs could be a part of interior designs and assigned managers dedicated to those shops to allow customers to buy TVs on the spot, not just to see the TVs.

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Ji-young Son, Sung-hoon Kang, Sun-young Yang

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