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Letters from Prison / First CD launch from jail

Letters from Prison

Discipline: Communication

To mark the release of the new Johnny Cash CD, we want to make reference to the artist's social commitments. The musician's legendary prison concerts have inspired us to link the new album “Out Among the Stars” with a social writing campaign in prisons. We want to provide prisoners with a platform to communicate with the public during their imprisonment. We also want to provide the public with a chance to partake in the thoughts, wishes and plans of the prisoners. As such, we bring together two worlds which would normally have no access to one another and which are characterized by numerous prejudices.

Discipline: Communication

Client / Manufacturer

Sony Music Entertainment Germany

Sony Music Entertainment Germany
München, Germany

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Design

Plan.Net/ Serviceplan

plan.net / serviceplan
München, Germany

Alexander Schill (CCO), Valerie Koch, Bernhard Fuchs (Text), Carsten Popp, Fabian Zarse (Screendesign)

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Design

mediaplus

mediaplus
München, Germany

Ekki Frenkler (ECD), Hans Zieringer (Art Director)

Design

Neverest GmbH & Co. KG

Neverest GmbH & Co. KG
München, Germany

Katharina Seth (Schnitt)

Design

Giesing Team

Giesing Team
München, Germany

Design

Alan Grund

Alan Grund
München, Germany