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The creations from designer Nanna van Blaaderen are inspired by patterns from the animal kingdom. In line with this, the philosophy of her premium label is: “beauty of living things”. For a consistent appearance, the philosophy has been transferred into a corporate design well suited to fashion: a heartbeat as a symbol of vitality reflects the label’s philosophy and makes it the core message of the branding. Through variations, the logo comes to life and reflects the designer’s attitude towards nature, her treatment of materials and her style of working.
Studio Nanna van Blaaderen
AK Vreeland, Netherlands
Prof. Rüdiger Goetz, Alexander Geh, Tim Loffing, Michael Rewald, Sarah Bellut