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PRIMA Range Relaunch / Range relaunch

PRIMA Range Relaunch

Discipline: Packaging

Discipline: Packaging

Challenge: design of a basic range of dairy products for the biggest Swiss dairy manufacturer. Idea: the product is key – implemented in a playful and likable manner. The design language is focused, simple and straightforward. The cow as the key visual adds a playful, appealing element. Effect: the PRIMA brand was established as a premium dairy range for professionals: humorous and original. The products are instantly recognizable due to the style of the illustrations as well as the reduced text. The new design of the range caused a three-digit sales-growth post-relaunch for the milk.

Client / Manufacturer

Emmi Schweiz AG

Emmi Schweiz AG
Luzern, Switzerland


Superunion | Brand Union

Brand Union Germany GmbH
Hamburg, Germany

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