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THE GAME REPORT / Digital direct mailing

THE GAME REPORT

Discipline: Communication

The game developing startup Bytro Labs was looking for new business partners. They asked us to find a way to engage relevant contacts in the most surprising way. Our idea: the first business report which is also a computer game. The report was e-mailed to the target group as a simple text file. But when they changed the file extension from .txt to .html, the business data became the source code for a game. By that, they could experience Bytro Labs' game developing and business skills at the same time. The responses were overwhelmingly positive. At least, Bytro Labs has now merged with the Swedish digital entertainment company “Stillfront Group”.

Discipline: Communication

Client / Manufacturer

Bytro Labs GmbH

Bytro Labs GmbH
Hamburg, Germany

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Design

Plan.Net/ Serviceplan

plan.net / serviceplan
München, Germany

Alexander Schill (CCO), Matthias Harbeck, Till Diestel (ECD), Marcell Francke (CD), Lorenz Langgartner (Text), Franz Roeppischer (Art Director)

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Design

Eat, Sleep + Design

Eat, Sleep + Design GmbH
Berlin, Germany

Frank Graefe

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Design

www.knutschmidt.de

www.knutschmidt.de
Saalfeld / Saale, Germany

Philipp Schmidt

Design

LIGA 01

LIGA 01
München, Germany

Sarah Neuner (Producer)

Design

German Wahnsinn

German Wahnsinn
Hamburg, Germany

Philipp Feit