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The new Vito’s here – and we’re announcing it with the “Dirty Driving Viral”. The viral campaign and the action-packed product film help attract maximum attention to the launch. Banners and posts lead the target group to the brand tab where we present the new Vito with lots of action, speed and high adrenaline driving. To focus on each feature, we also freeze time and space for a moment, so the user can navigate the myriad of details. In the magazine section, we highlight the most important details and initiate the dialog options. We’ve put together a power pack of entertainment, infotainment and media – for optimal lead generation.
Business Unit Mercedes-Benz Vans
SYZYGY Deutschland GmbH
Frankfurt a. M., Germany
Ben Ringwald (Creative Direction), Thorsten Becker, Julian Ernst (Art Direction), Daniel Witzel, Sebastian Hilscher (Screendesign)
LUKAS LINDEMANN ROSINSKI GmbH