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LG AKA / Smartphone

LG AKA
LG AKA

Discipline: Product

Discipline: Product

The LG AKA is the “first ever character-given smartphone in the universe” that represents the characters of consumers, particularly targeting young users with emphasis on “fun elements” through Interaction Cover. The device has four characters represented by four colors of white, yellow, pink and navy and adopted the design with replaceable covers, enabling users to experience different colors and characters (buddies) by changing the covers.

Client / Manufacturer

LG

LG Electronics Inc.
Seoul, South Korea

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Design

LG

LG Electronics Inc.
Seoul, South Korea

Bo-ra Choi, Dong-eun Kim, Ho-phil Lee

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