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S9B / Bendable UHD TV

S9B
S9B

Discipline: Product

Discipline: Product

The bendable UHD TV is a truly innovative product because it can change its form when the necessity of immersion or the information on the screen requires it to do so, going beyond the traditional function of TVs, namely just watching TVs. To raise the sense of immersion, a core value of TVs, the TV can provide the best viewing experience while allowing users to select a flat or curved screen depending on the content. In this vein, the TV seeks to be a user-oriented customizable TV. We intended to give the TV the identity of “Premium” by having the TV take a minimal form fit to its surroundings even when users are not watching TV.

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Sang-young Lee, Jin-su Park, Han-sol Kwon

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