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Initials / Typography

Initials

Discipline: Communication

Initials

Discipline: Communication

A modular font comprised of three sets of the standard western alphabet of 26 letters. The font presents a contemporary take on illuminated historical initials which brings them into the 21st century. Each letter, as its medieval predecessor, presents a visual narrative, but, instead of biblical scenes, it depicts pictures of traffic jams, fast food, weapons and mobile phones – an ironic, but incisive, portrait of our era.

The jury appreciates the ambition and the historic idea of transferring illuminated letters in a very original manner into the present. The hidden humor in these modern pictograms, the depth of the work as well as the obvious passion for the project are absolutely convincing.
Jury Statement
Client / Manufacturer

Casa Rex

Casa Rex
São Paulo, Brazil

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Design

Casa Rex

Casa Rex
São Paulo, Brazil

Gustavo Piqueira (Creative Director), Gustavo Piqueira, Samia Jacintho, Deiveirson Ribeiro (Design)

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