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Balancing technology and femininity, the design of this styling brush appeals to the young, female consumer. The ergonomically designed brush with its comfortable grip fits perfectly in the hand, while its brush-pin area is wide enough to brush effectively, but compact enough to be portable. The brush pad comes off with one push of the bottom pad-button, keeping it separate from the electronics and making it easy and safe to clean. The integrated ionic diffuser evenly distributes the ionic “waves” via the brush pins to the hair, effectively preventing static electricity and making it easy to maintain smooth, shiny hair anytime and anywhere.