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The underlying idea and concept for our creation is water frozen into a solid state, namely “ice”. Since grapes remain in the vines until they are frozen at subzero temperature, the temperature during production is also “beneath zero”. Ice plays the crucial role in producing ice wine, since grapes must be pressed from frozen grapes and freezing happens before fermentation. Visually, linear patterns were extracted from ice flowers. Coloring also reflects the central theme, with silver accurately representing “ice” and providing a sense of “nobility”. The overall design stands out with its simplicity, fashionable touch and noble contours.
PUSONIC Co., Ltd.
Dongdao Creative Branding Group