Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

PUSONIC / Packaging design

PUSONIC
PUSONIC

Discipline: Packaging

Discipline: Packaging

The underlying idea and concept for our creation is water frozen into a solid state, namely “ice”. Since grapes remain in the vines until they are frozen at subzero temperature, the temperature during production is also “beneath zero”. Ice plays the crucial role in producing ice wine, since grapes must be pressed from frozen grapes and freezing happens before fermentation. Visually, linear patterns were extracted from ice flowers. Coloring also reflects the central theme, with silver accurately representing “ice” and providing a sense of “nobility”. The overall design stands out with its simplicity, fashionable touch and noble contours.

Client / Manufacturer

PUSONIC Co., Ltd.

PUSONIC Co., Ltd.
Beijing, China

GO TO PROFILE
Design

Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

GO TO PROFILE