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The Shaver Series 9000 is the top range of shavers from Philips. The range features two new innovations – V-track precision blades, and heads that move in 8 different directions to catch 20% more hair in a single stroke. The essence of this exciting development is visually communicated in a key visual, developed as part of the packaging design process, that is used across all touch points, including the television commercial. The packaging expresses a premium approach to shaving with a clean design, and clear and concise storytelling around the pack, with every face focusing on a key message.