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Alles ist Eins. / Brand presence, IFA 2014

Alles ist Eins.

Discipline: Interior Architecture

Alles ist Eins.
Alles ist Eins.

Discipline: Interior Architecture

Brand presence of Deutsche Telekom at the IFA 2014 under the motto: “Zuhause und mobil werden eins. MagentaEins.” One all embracing gesture, one big picture, should communicate the merging of mobile networks and landline. Therefore 132 m wall in total played together dynamically with a media sculpture in the center of the stand. On walls and sculpture – both built as 3D structures (reliefs) – projection-mapping created a distinctive overall atmosphere. Moreover the sculpture was also stage with a nonstop infotainment program and surrounded by on-topic presentations with various interaction.

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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q-bus Mediatektur

q~bus Mediatektur GmbH
Berlin, Germany

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