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Independent publishing house Maison Moderne’s own magazine is a company brochure, but promotes also the Content Marketing department – by displaying best practice and innovation in content and design. MMM contains conversations with key players about current practice and future trends. It consists of two parts: the snapshot of the publishing industry and Maison Moderne’s topical outline, which is embedded in the middle of the magazine. Both parts are differentiated by their art direction and choice of paper.