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NIKE TECHPACK PROMOTION / Motion studio

NIKE TECHPACK PROMOTION
NIKE TECHPACK PROMOTION

Discipline: Communication

Discipline: Communication

“TECHPACK Motion Studio” at the fashion and cultural hotspot of Seoul to celebrate its release of “NIKE TECHPACK Collection 2014”. The studio delivered product experience in a more enjoyable and premium way by using digital interactive devices and dynamic lighting was utilized in order to turn the indoor area into a space with creativity. Specialized cameras captured the natural motions of customers trying on the product. NIKE provided a service in which the customer can make their own TECHPACK advertisement image with the photo cutout of their choice, and customers were able to share these images through their own SNS.

Client / Manufacturer

NIKE SPORTS KOREA CO., LTD

NIKE SPORTS KOREA CO., Ltd.
Seoul, South Korea

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Design

SILO Lab.

SILO Lab. / DOMY FACTORY / SID DESIGN
Seoul, South Korea

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