WUHAO Curated Shop / Curated shop

WUHAO is a brand which strategies work closely with the curatorial thinking, it makes elegant Chinese contemporary design products and the beautiful environment become one poetic experience and migrate this experience to the Web. Moujiti captured the very essence of WUHAO’s aura, created a seamless virtual mirror of the physical by intergrading subtle and intuitive interactive methods. The layout and the journey of the website were planned according to the Chinese Yiching’s “four seasons, five elements”, plus overlapping tens and hundreds of layers of visual elements that can take audience though the nostalgic journey of time.