Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

GoGear packaging design / Consumer electronics packaging

GoGear packaging design
GoGear packaging design
GoGear packaging design
GoGear packaging design
GoGear packaging design

Discipline: Packaging

GoGear packaging design

Discipline: Packaging

GoGear is a new consumer electronics brand to launch in Q4, 2014. It has an initial line up of headphones and portable Bluetooth speakers. Our target audience is young digital natives who live socially connected lives and with the volume turned up. These products are the perfect audio companions but without the “Gucci” price tag. Our packaging is designed to scream out loud in retail with a hot and lively color palette. The designs are bold yet simple, with iconography communicating key features. Product names are playful reflecting the features, with product descriptors creating a knowing, in-crowd dialog between GoGear and our audience.

Client / Manufacturer

WOOX Innovations

WOOX Innovations Ltd.
Hong Kong, Hong Kong SAR China

Go to profile
Design

WOOX Innovations

WOOX Innovations Ltd.
Hong Kong, Hong Kong SAR China

Go to profile