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Faszination Mercedes / Media manege, IAA 2013

Faszination Mercedes
Faszination Mercedes

Discipline: Interior Architecture

Faszination Mercedes

Discipline: Interior Architecture

A light, three-storey exhibition architecture is created inside the Festhalle. Inside, like a sparkling black crystal, stands a “Media Manege”: a stage set composed of media that can be viewed from different sides and levels. 13 vehicles are tracked separately at the same time, and synched individually with image sequences generated in real time. Since the tracking also steers the lighting, all vehicle movements can be followed precisely too. The full technical potential of the manege is used for the various messages: everything from a polygon Magic Body Control landscape or a subjective electric drive to an Imax Opera.

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Atelier Markgraph

Atelier Markgraph
Frankfurt a. M., Germany

(Konzept, Gestaltung, Umsetzung)

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Design

Kauffmann Theilig & Partner

Kauffmann Theilig & Partner
Ostfildern, Germany

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Design

TLD Planungsgruppe

TLD Planungsgruppe
Esslingen, Germany

(Lichtdesign)