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SIGMA dp Quattro cameras / Digital compact camera

SIGMA dp Quattro cameras
SIGMA dp Quattro cameras

Discipline: Product

Discipline: Product

For the new dp series, we rethought and redesigned every aspect of the camera, including the sensor, engine, lens, and body. While retaining its famous textural expression, which seems to give form to the air itself, the updated Foveon direct image sensor produces images that are more colorful, rich, deep, and faithful than ever before. To a radical degree, the new-generation dp series embodies SIGMA’s philosophy of creating cameras that produce works of art. Featuring the highest level of fundamental performance, this series unites artistic expression and daily experience as no other cameras can.

Reduction: the bottom line of this series of cameras. An extremely simple, downright archetypal form is paired with economically applied typographic elements. Due to this, the product appears iconographic and at the same time very modern – all the while signaling a claim to quality which it likewise fulfills in its function as a camera.
Jury Statement
Client / Manufacturer

SIGMA CORPORATION

SIGMA CORPORATION
Kawasaki, Japan

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Design

IWASAKI DESIGN STUDIO

IWASAKI DESIGN STUDIO
Tokyo, Japan

Ichiro Iwasaki

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