Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Brigaderia Gelado / Packaging design

Brigaderia Gelado

Discipline: Packaging

Identity and packaging of Gelado – the ice cream line from Brigaderia, a Brazilian confectionary store. Inspired by the lyrics of a samba that, humorously, says "Each one eats what pleases him", the ice cream line's flavors were named after a variety of characters cited in the song. To bring the song's narrative to the identity, each flavor, and their character, were represented through an unique, and at times even androgynous, shoe illustration, one for each taste and style. Naturally eye-catching and amusing to all, the identity combines the playful spirit of the samba with Brigaderia’s own unique and whimsical style.

Discipline: Packaging

Client / Manufacturer

Brigaderia

Brigaderia
São Paulo, Brazil

GO TO PROFILE
Design

Casa Rex

Casa Rex
São Paulo, Brazil

GO TO PROFILE