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Passages by Paris / Brand identity

Passages by Paris
Passages by Paris

Discipline: Communication

Discipline: Communication

The Passages by Paris exhibition portrays paintings of multiple artists who lived, worked or simply passed by the city during its “golden“ artistic period in the 19th century. To develop its identity, different fragments of the paintings displayed were pieced together with the letters of the word “Paris” creating contemporary panels, which challenged the visitor to discover Paris through its myriad perspectives – each one being a key part in its formation.

Client / Manufacturer

MASP

MASP
São Paulo, Brazil

Design

Casa Rex

Casa Rex
São Paulo, Brazil

Gustavo Piqueira (Creative Director, Design), Samia Jacintho (Design)

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