Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The Audi S1. The power of small. It brings its concentrated power of 231 hp to the media, too. A cross-media, imaginative and sweeping communications package was put together for a male target group. As an ad special, the creative pros playfully give Playboy – wrapped in warning tape – the title “Size doesn’t matter”, follow-up: “The power of small”. With an AR application, the magazine RAMP unfolds strikingly into a ramp, and BEEF becomes SPEED. The Audi S1 online presence is also surprisingly loud. 3D banners, integrated TV clips and interactive visualizers play spectacularly with the core message: the power of small.
Gingco.Net Werbeagentur GmbH & Co. KG
Friedhelm Kranz, Tina Lonius, Martin Jahns (Print), Torsten Rolli, Dennis Henneberg (Digital)