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NAVER produced an annual report for the first time after returning the company name to that of the service name in twelve years. A white cover shows NAVER’s determination to respond to changes in the IT industry and there are only necessary contents in the cover to symbolize NAVER’s will to return to the start. The report is designed on ecofriendly paper and is void of any extravagant information, and possesses the company’s vision to “make human life more colorful by creating a networked world with young thoughts”. Various smartphone photos on people’s everyday lives are shown in the introduction to describe the “mobile life”, the main keyword.