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The Invisible Tape made by Scotch makes all previous problems with tape magically disappear. We wanted this special product to be displayed in a very special way. We therefore developed packaging that makes the tape itself disappear in a magical manner. An ultra-thin mirror was placed in the box to create the illusion of an empty package. The Invisible Tape may be invisible, but our success wasn’t. The new packaging generated a huge buzz among popular DIY bloggers and was sold out on various test markets within weeks.
3M Deutschland GmbH
Kolle Rebbe GmbH
Sascha Hanke (Executive Creative Director), Rolf Leger (Leiter Kreation), Alexander Hesslein (Creative Director), Zillah Beese (Art Director), Tim Bozek (Copy)