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Vapiano Ice Tea / Ice tea packaging

Vapiano Ice Tea

Discipline: Packaging

Discipline: Packaging

For the first time Vapiano developed an own product – the new Vapiano Ice Tea. Apart from the bottle design and labeling, also strategic consulting were part of the job. The design responds perfectly to the brand values “quality, freshness and transparency”. So it was a conscious decision to use a direct printing and to exclude everything unnecessary – to concentrate on the essential. The same applies to the shape and the design.

Client / Manufacturer

Vapiano Se

Vapiano Se
Bonn, Germany



peter schmidt, belliero & zandée
Hamburg, Germany

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