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Cookies Bakery / Packaging

Cookies Bakery
Cookies Bakery

Discipline: Packaging

Discipline: Packaging

With authentic cookies baked according to original American recipes, the Cookies Bakery from DeBeukelaer has brought four different varieties to the shelves of German supermarkets. Unlike many competing products, however, these cookies each come individually wrapped in a style typical of New York newspapers. While this not only makes them unique within their market, it also communicates with each unwrapping a small piece "heritage" that connects the Cookies Bakery to a product evoking memories of small Greenwich Village bakeries.

Client / Manufacturer

Griesson-de Beukelaer GmbH & Co. KG

Griesson-de Beukelaer GmbH & Co. KG
Polch, Germany


Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Armin Angerer (Managing Partner), Janina Siek (Designer)

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