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Occhio evolution plus / Exhibition concept

Occhio evolution plus

Discipline: Interior Architecture

Every other year Occhio’s brand essence – "light is evolution" – is reinterpreted at Light+Building. Nine plus signs convey the brand’s current messages – key issues like quality, design and sustainability are thrown up by headlines such as "plus design", "plus quality of light" and "plus value" on the plus signs. With its bold concept the stand, divided into a brand level and a product level, makes its mark in the best sense of the term. Thanks to a spectacular, previously unseen design the trade-fair concept lets the brand and its values speak – not just the product itself.

This stand for the lighting system manufacturer Occhio is an exceptional example of how a simple sign – the plus sign in this case – can be turned into great architecture and can thus strongly and symbolically convey the values of the exhibiting brand. What’s more, the designers were also successful in using the all-defining plus sign to even create alcoves, small interior spaces and separate areas to perfectly showcase the products.
Jury Statement
Client / Manufacturer

Occhio

Occhio GmbH
München, Germany

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Design

Martin et Karczinski

Martin et Karczinski
München, Germany

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Design

Drändle Design 70|30 GmbH

Drändle Design 70|30 GmbH
München, Germany