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The Parador BODEN app approaches the theme of the eponymous print magazine in a fascinating way – “The Most Beautiful Home in the World” / “The Most Beautiful Floors in the World” – and provides added value through additional multimedia features like videos, sound and animations. In no way is the app a digital copy of the printed magazine. Rather, it offers the user an experience that backs up and even reinforces the effect of the magazine. The app can be experienced on two completely different levels, inspirational or informative, through the switch from portrait to landscape.
Parador GmbH & Co. KG
Martin et Karczinski