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Parador BODEN Magazin / Magazine

Parador BODEN Magazin
Parador BODEN Magazin

Discipline: Communication

Discipline: Communication

In the shape of a magazine BODEN subtly conveys the values of Parador, the manufacturer of high-quality flooring from Münsterland. Totally committed to Parador’s vision of turning every home into the “Most Beautiful Home in the World”, over five features the 148-page issue sheds light on locations and their residents all over Europe. The focus is invariably on stories relating to flooring. BODEN is only slightly based on Parador’s corporate design. It deliberately differentiates itself from the image of Parador product media in its font and color selection as well as imagery.

Client / Manufacturer

Parador

Parador GmbH & Co. KG
Coesfeld, Germany

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Design

Martin et Karczinski

Martin et Karczinski
München, Germany

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