Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

VAIO fit / Press release with USB stick

VAIO fit
VAIO fit

Discipline: Communication

Discipline: Communication

The new VAIO fit changes into three different viewing devices by folding along a single line. The press release for the product chose an inspirational design from the ancient Japanese origami concept of folding shapes and of how a single line can transform into many different packages. The promotional material shows the value offered by VAIO fit, represented in various shapes: calligraphy (the value of Japanese tradition), seeds (the value of creativity), incense (the value of sensual stimulation), paper building blocks (the value of play), and an egg (the USB drive holding press release data).

Client / Manufacturer

Sony Corporation

Sony Corporation
Tokyo, Japan

Go to profile

canaria inc.

canaria Inc.
Minato-ku, Tokyo, Japan

Go to profile