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Kitchen Tools website / Website

Kitchen Tools website
Kitchen Tools website
Kitchen Tools website
Kitchen Tools website

Discipline: Communication

Kitchen Tools website
Kitchen Tools website

Discipline: Communication

The Kitchen Tools website was developed for specifiers, architects and designers globally. It presents Fisher & Paykel appliances in projects designed by leading architects. Design flexibility and seamless integration are central to Fisher & Paykel’s product design philosophy. Case studies mirror the user’s design process with insights into fit and finish within different cabinetry and architectural solutions. A drawing style unifies drawings across projects to illustrate installations for users that often don't trust digital resources. The Kitchen Tools website became a simple solution to provide a direct connection and support advice for architects.

Client / Manufacturer

Fisher & Paykel Appliances

Fisher & Paykel Appliances
Auckland, New Zealand

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Design

Alt Group

Alt Group
Auckland, New Zealand

Dean Poole (CD), Kris Lane, Nicole Stock, Simone Stephens, Sons & Co (Design), Larnie Nicholson, Mark Smith Sam Hartnett, Katherine Lu (Grafik)

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