Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

DSC-KW1/KW11 / Digital still camera

DSC-KW1/KW11
DSC-KW1/KW11

Discipline: Product

Discipline: Product

Selfie-oriented camera with a swiveling, 21-mm equivalent wide-angle lens. Users can shoot while checking their beautifying image effects (applied with gestures on an OLED touchscreen) in real time. Photos and videos can be shared with smartphones via Wi-Fi or NFC. As users take a selfie, there’s something undeniably charming about how they look, holding a camera that resembles a perfume bottle. Designed to bring a spritz of glamour to the user’s everyday routine.

Client / Manufacturer

Sony, Japan

Sony Corporation
Tokyo, Japan

Go to profile
Design

Sony, Japan

Sony Corporation
Tokyo, Japan

Mayu Kosaka, Kaoru Murai

Go to profile