Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Design Story Toolkit / Design communication process

Design Story Toolkit
Design Story Toolkit

Discipline: Communication

Design Story Toolkit

Discipline: Communication

Design communication process was developed to convey an undistorted design philosophy and story in the phases of design, product planning, marketing and consumers. The Design Story Toolkit visualized this story, and comprises a book, picture, and image pack. The toolkit has been conveyed to all SAMSUNG Electronics’ overseas corporations, making a holistic brand identity possible by publicizing globally a consistent design message and image through offline media including exhibition, advertisement, catalog and display signboard and online media such as SNS and Youtube, press conferences and news articles.

The Design Story Toolkit manages to introduce the washing machine to the user in a particularly poetic and at the same time multi-medial way. With the Design Story Toolkit, a communication process is created which is very elegantly and professionally solved, both in terms of tactile and visual qualities. The project is an exceptional example showing that good design plays a central role on all levels.
Jury Statement
Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Go to profile
Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Setbyul Cho, Yongsoung Lee, Sangchul Yi

Go to profile