Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Design communication process was developed to convey an undistorted design philosophy and story in the phases of design, product planning, marketing and consumers. The Design Story Toolkit visualized this story, and comprises a book, picture, and image pack. The toolkit has been conveyed to all SAMSUNG Electronics’ overseas corporations, making a holistic brand identity possible by publicizing globally a consistent design message and image through offline media including exhibition, advertisement, catalog and display signboard and online media such as SNS and Youtube, press conferences and news articles.