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Hama is the leading brand when it comes to accessories. With the online relaunch it is the company’s aim to bring the brand closer to a broad target group of end users. The big challenge was to present the huge range of over 18,000 products in an easy-to-understand interface design to allow the users to find the products they are looking for quickly. Under the guideline of a strict "Mobile First" strategy a UX design was developed that allows users to easily navigate smartphones and tablets.
Playframe GmbH
Berlin, Germany
P. Boltz (Creative Direction), V. Tiegelkamp (PM), R. Kunz (UX Design), T. Thamm (UI Design), M. Ickert, S. Häusler (AD), R. Fong (Design)