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Smart Heads / Showerheads

Smart Heads
Smart Heads

Discipline: Packaging

Discipline: Packaging

Seit 1901 erfinden bei Hansgrohe kluge Köpfe Duschtechnik mit neuesten Technologien, höchster Nachhaltigkeit und prämiertem Design. 2013 präsentierte Hansgrohe mit der Raindance Select 150 EcoSmart den intelligentesten Duschkopf aller Zeiten. Dieser sollte mit kleinem Budget aufmerksamkeitsstark vorgestellt werden. Die Technik der Raindance Select 150 EcoSmart machten wir mit einer nie dagewesenen Verpackung erfassbar. Wir gaben den Duschköpfen das Gesicht anderer intelligenter Meister und Erfinder. Eine kleine Sonderauflage schickten wir an Blogger und Journalisten. So verbreiteten sich die Smart Heads schnell im Netz.

An innovative showerhead such as the EcoSmart deserves equally innovative packaging. The design agency used the second part of the product’s name quite literally and combined the faces of ‘smart’ personalities with the showerheads. Both idea and implementation have a great deal of charm, especially when you realize that the faces are those of famous inventors and geniuses. The ‘Smart Heads’ concept thus humorously communicates the idea of a low interest product that stands out from the crowd. An intriguing positioning, which has been even more successful through intelligent cross marketing.
Jury Statement
Client / Manufacturer

Hansgrohe Group

Hansgrohe SE
Schiltach, Germany

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Kolle Rebbe

Kolle Rebbe GmbH
Hamburg, Germany

Sascha Hanke (Executive Creative Director), Heiko Schmidt, Kay Eichner (Leiter Kreation), Anna Hiemann (Art Director), Julia Meissner (Copywriter)

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