Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

UNDO / Brand world

UNDO
UNDO

Discipline: Interior Architecture

Discipline: Interior Architecture

For already the eighth time in a row, D’art Design Gruppe faces the task of arranging its own appearance at the EuroShop. This year's motto on the 247 m² large brand world is “UNDO” and visualizes the process of design by means of a media exhibition area. The exhibition is embedded in a spacious wooden architecture of oversized wooden building stones, which visualizes the process of design with its playful elegance. Inside the wooden architecture visitors can discover and virtually experience the milestones of design. Last but not least, visitors can experiment in the interplay of “do & undo” with the help of thousands of wooden building stones.

With this trade fair concept for Euroshop, the D’art Design Gruppe has excelled in demonstrating what everyday agency life is about, namely developing ideas and design. The concept combines an inviting, simple architecture based on the idea of wooden building blocks with numerous possibilities for visitors to discover the design process virtually, playfully and experimentally, following the motto ‘do & undo’: an all-round success.
Jury Statement
Client / Manufacturer

D'art Design Gruppe GmbH

D'art Design Gruppe GmbH
Neuss, Germany

Go to profile
Design

D'art Design Gruppe GmbH

D'art Design Gruppe GmbH
Neuss, Germany

Jochen Höffler, Freddy Justen, Sonja Thiemann, Alexander Fackler

Go to profile