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Intended to be a tool to explain the war against drugs, and broaden this debate with the general public, the film tells this story as if it were a fairy tale with dragons, kings and knights in armor. In this medieval setting, a dragon is named Drugo, and was banned by the king, who was concerned that people was spending too much time with it. Even so, people continued to go after the dragon and ended up arrested. An informal market was formed to promote people to reach Drugo, without the king’s acknowledge. The king, in an attempt to stop the escalating crime formed around this market, decreed a war to fight Drugo.
Almap BBDO
São Paulo, Brazil
Vetor Zero
São Paulo, Brazil
Gabriel Nóbrega (Director), D. Fee PefferII (Lead Character Animator), Fabiana Fukui (Lead Character Modeler), Diego Coutinho (Lead Artist)