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Mini Taiwan Pickles / Processed Food package

Mini Taiwan Pickles

Adopting the categories of the four tastes of sourness, sweetness, bitterness, and spiciness in daily life as metaphors, Ze-ran conveys a new cultural concept by applying phonetic puns to the Taiwanese words for " fun and" vinegary taste." Different from large portions of heavily salty traditional pickled vegetables, small individual-portion packages were designed for dining convenience in order to fit a modern hustling and bustling lifestyle. Moreover, benefits to consumer health is a definite consideration when using natural ingredients and low sodium.


Tainan University of Technology

Tainan University of Technology
Tainan, Taiwan

Lu-Syuan Huang,
Tainan University of Technology

Jun-Ting Luo,
Tainan University of Technology

Ting-Ya Chang,
Tainan University of Technology