Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
AVILA R1 is the first smartphone designed by ALIBABA Group. AVILA R1’s physical roller is made by aviation aluminum with delicate anti-slip texture. It provides precise control with 16-band-volume adjustment, which is also considered to avoid suddenly volume change due to unexpected turns. Besides, The roller can provide more friendly operation than touch. The C-shaped guiding light, on the back makes system prompts easily get, such as charging, missed calls etc. Reflected light of the roller comes into being a circle with the C-shaped guiding light, which has become the symbolic designing element of this phone.