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Brand Umbrella / Brand presence, CeBIT 2014

Brand Umbrella

Discipline: Interior Architecture

Brand Umbrella
Brand Umbrella

Discipline: Interior Architecture

Brand presence of Deutsche Telekom under the motto “Integrated Future Network Solutions”. Focus: Cyber Security & Full Service. More than 2,000 magenta umbrellas formed an impressive roof, creating a magnificent and distinctive atmosphere for the more than 4,000 m² presentation area. Under the brand umbrella real objects were put as landmarks in the center of each topic scenes. Ranging from eye-catching industrial container, network tower to an airbus mock-up with an innovative presentation inside by using almost the entire lining as media set-up.

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Design

q-bus Mediatektur

q~bus Mediatektur GmbH
Berlin, Germany

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