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The traditional Montblanc logo is optimized both esthetically and functionally: a contemporary interpretation improves the readability and cross-media applicability of the composite mark. The geometric character of the logo typeface – whose original form dates back to the 1920s – has been “re-sharpened”; the image element geometrically adjusted and optimized for small reproductions.
KW43 BRANDDESIGN
Düsseldorf, Germany
Prof. Rüdiger Goetz, Jürgen Adolph, Marc Schäde
