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The reader is an app that aims to enhance consumers understanding and interaction with food labels.
Consumers can interact with digital food label according to their own priorities to filter the food products which match their needs through scanning barcode and price code. Also, it provides a simple way to enhance people understanding food and nutrition. The reader gives users power to create their labelling and share the experience.
Brunel University
Uxbridge, United Kingdom
Chih-yu Lo,
Brunel University