CHOREOGRAFFITI / Brand poster series

For fashion show director Waldek Szymkowiak working internationally under the label CHOREOGRAFFITI we created a poster series that illustrates moments and emotions backstage at a fashion show in a simple, metaphorical yet impressive and strong way. Fashion shows being glamorous, beautiful and mostly light footed are only possible because of the hard and stressful work of many people behind the curtain. We extracted moments of pressure, harshness, pain as well as moments of pulsating life, pride and rhythm and made protagonists look strong and vulnerable at the same time.