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KIN CUP / Beverage packaging

KIN CUP
KIN CUP

Discipline: Packaging

Discipline: Packaging

The packaging design of the “Dunkin' Donut” coffee assortment comprises 34 different take-out cups. To convey that the brand is well known all over the world, the illustration-style design features a variety of characters from all countries where this coffee is sold. The highly detailed design communicates the international brand identity: the letter “I” in the name Dunkin' is replaced by a cartoon-like character with country-specific clothes and traditional accessories. The motif series triggers buying impulses and encourages customers to collect the cups.

Client / Manufacturer

BR Korea

BR Korea
Seoul, South Korea

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Design

BR Korea

BR Korea
Seoul, South Korea

Go to profile