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Trident Xtra Care is a sugar-free chewing gum that helps protect teeth and gums between meals. I created an amusing, playful and interactive packaging that illustrates the product’s main purpose of protecting teeth. A range of six packs that represent three flavors, each pack features an illustration of a mouth with either a pair of feminine lips or a manly moustache. The chewing gums look like pearly white teeth through the mouth-shaped die-cut window. The blister pack is designed to make the chewing gums look like a set of bright teeth on pink gums. Consumers can put bright smiles on their faces by holding the packaging up to their mouths.
University of Central Lancashire
Preston, United Kingdom
Hani Douaji,
University of Central Lancashire