Trident Gum / Packaging Concept

Trident Xtra Care is a sugar-free chewing gum that helps protect teeth and gums between meals. I created an amusing, playful and interactive packaging that illustrates the product’s main purpose of protecting teeth. A range of six packs that represent three flavors, each pack features an illustration of a mouth with either a pair of feminine lips or a manly moustache. The chewing gums look like pearly white teeth through the mouth-shaped die-cut window. The blister pack is designed to make the chewing gums look like a set of bright teeth on pink gums. Consumers can put bright smiles on their faces by holding the packaging up to their mouths.