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Mother's day cards / Greeting cards

Mother's day cards
Mother's day cards

This is an advertising campaign against child abuse. The project consists of a collection of Mother’s day 'greeting cards', which, through provocative abuse related messages, are raising questions regarding the issue of abuse within the family.

I am really interested in the idea of changing the meaning of an image by adding text and subverting the message it communicates to the viewer.

Attracting the audience to the project, instead of repelling it by using disturbing images, was key. Therefore, all the images I produced are aiming to be as visually appealing as possible and to communicate the idea rather metaphorically than directly.


University of the Arts London

University of the Arts London
London, United Kingdom

Vyara Zlatilova,
University of the Arts London